---
title: Area Inbound Blog | Analytics
description: "Analytics | Trova le informazioni più utili per il tuo web marketing: lead generation, SEO, social media marketing e molto altro. Scopri come la metodologia Inbound può esserti d'aiuto."
---

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Posts filed under:

 ANALYTICS 

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## Da web analytics, a marketing analytics.

30-dic-2015 9.49.59

By [Alessandro Rea](https://www.areainbound.it/blog/author/alessandro-rea)

 Misurare l’efficienza e l’efficacia delle proprie attività di marketing è sempre stata una sfida per le aziende.

 Molti marketer, quando sentono la parola analytics, tendono a pensare al **web analytics -** a tools come [Google Analytics](https://support.google.com/analytics/answer/4553001?hl=it) - a metriche come traffico, bounce, visitatori unici, …

 Un approccio analitico molto utile, **se vogliamo misurare le performance tecniche del nostro sito.** 

 Ma carente se vogliamo misurare le performance delle nostre campagne di marketing.

 In quest’ultimo caso ci servono delle informazioni che la sola analisi del sito, non ci può fornire.

   

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### POST PIÙ LETTI

[Strategie di marketing: la Star Strategy](https://www.areainbound.it/blog/strategie-di-marketing-la-star-strategy)

[10 domande per sviluppare l’insight della tua Buyer Persona.](https://www.areainbound.it/blog/10-domande-per-sviluppare-l-insight-della-tua-buyer-persona)

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